What the real Ben actually built

Co-founded in Montreal in 1998 with two teammates from the McGill ultimate team — three second-year university students with a sewing machine, a screen printer, and an unreasonable amount of conviction. VC stands for Vicious Circle.

More than two decades later, VC Ultimate is the world's longest-standing ultimate apparel company — making custom team uniforms with performance materials and full-color sublimation for clubs, leagues, and national programs around the world, manufacturing on four continents. The company has expanded into adjacent sports (quadball, dodgeball, curling) and built its reputation on community over profits, ethical production, and standing up for marginalized communities.

Founded Globacore in 2004 as a creative technology studio dedicated to inventing physical, room-scale, sensor-driven experiences using whatever was the most interesting hardware in the world at any given moment — Oculus DK1 the day it shipped, Kinect, HoloLens, custom electronics, kinetic sculpture. Clients included Volkswagen, Mercedes-Benz, Lexus, Genentech, GE, Intel, BMO, and many more.

Founded Dark Slope to build immersive, real-time experiences at scale — starting with location-based VR and evolving through children's animation and into virtual production. The studio runs on Unreal Engine across every part of the pipeline.

In between: a steady roster of original VR titles for both location-based entertainment and home headsets, and a growing slate of children's animation produced in Unreal.

Co-founded Lumeto to apply everything we'd learned about immersive simulation to a problem that actually matters: training the people who keep us alive. The InvolveXR platform lets hospitals, nursing schools, and medical programs run high-fidelity clinical simulations — faster, cheaper, and more flexibly than traditional sim labs.

Now the company is pushing further into AI: customizable AI patients with verbal and non-verbal responses, and ACE — an Artificial Clinical Evaluator that gives educators AI-assisted assessment and debrief. Validated through peer-reviewed research at multiple institutions including the University of Manitoba, Toronto Metropolitan University, and the American College of Chest Physicians.

Under the hood, much of the product is now being built using agentic AI coding workflows — the same direction Not Ben's is helping other companies move toward.

A personal experiment that turned into a small body of work: using the new wave of generative video and audio models to make complete short films — quickly, cheaply, and entirely for the benefit of fundraising. The first one was made to support a Ride to Conquer Cancer campaign. I coined the hashtag #AISlopForGood as a slightly self-deprecating banner for the genre: yes, it's AI “slop” — but pointed at something good.

The pipeline mixes whatever's working that week: Google VEO 3 and Kling AI for video, ElevenLabs for voice cloning, Suno for music.

Just launched. An iOS app that delivers compact, plainly-written sports briefings — refreshed throughout the day — for people who'd rather be doing literally anything else but still need to nod intelligently when someone at the office asks about Wemby. Top sports, the day's big moment, who's in trouble, and ready-to-use opinions for conversations.

Built end-to-end with an agentic AI coding workflow — an Expo iOS app with AI-generated briefings, multi-region (NA / UK / Continental Europe) and multilingual (English, French, Spanish). The first product out of the Not Ben's incubator.